UNDERSTANDING THE RISKS WORTH TAKING
- Dissect the internal and external factors that invoke the need to take risk from competition to innovation to social issues to organizational change
- Conduct an in-depth look at why, how, and when marketing disruptors lead change and embrace risk
- Uncover what gets in the way of risk-taking or what happens when risks don’t pay off
STRATEGIES FOR INFLUENCING CHANGE AND DISRUPTION AS A MARKETING LEADER
- Effectively manage across the executive suite
- Scenario planning, communication strategies, and risk assessment
- Develop your skills to effectively support risk management
FORESIGHT OF THE DISRUPTIONS AHEAD
- Identifying the insights and signals marketers need to heed to remain future-proof
- Exploring the potential industry and societal disruptions ahead that will demand risk-taking and bold leadership
- Equipping teams and organizations with the network, resources, strategies and tools to be disruption-ready