Meet Your Event Committee

 

FEATURING KAREN ALBRITTON, DR. MARCUS COLLINS, DAVID C. EDELMAN, AMY SUMMY, AND SHELLEY WILLINGHAM











The Executive Marketer Summit is proud to have the support of an outstanding lineup of marketing leaders as the event committee. As trailblazers and influential figures of their respective fields, the committee will help attendees elevate their perspectives on marketing and business strategies.



KAREN ALBRITTON


Karen Albritton is an advisor with Thinc Strategy working with C-suite leaders of emerging growth and mid-market companies, counseling them on management, growth and ownership transition strategies.

In addition to her advisory experience, Karen has over two-decades of experience in executive leadership roles with professional services firms including Walk West, Ketchum, Capstrat and McKinney. Previously, in a decade as Capstrat President and then CEO, she helped grow the agency into an award-winning market leader with a driven, client-focused culture.

Karen is active in industry and community service. Current board service includes UNC Health Foundation (vice chair, executive and audit committees), William Peace University (governance and nominations chair) and International Women’s Forum – Carolinas Chapter. She is a past chair of the board of directors of the American Marketing Association, past president of the AMA’s Professional Chapters Council and was the AMA National Chapter Volunteer of the Year.

She shares her passion for leadership as a speaker at industry conferences such as the Internet Summit, the AMA Leadership Summit, AIA Aspire, the Women’s Leadership Conference, National Association for Corporate Directors and the PRSA Counselors Academy Annual Conference. She also speaks to corporate audiences for companies like Credit Suisse, Siemens, Vanderbilt Health, Ward and Smith and Cotton, Incorporated.

Karen earned her MBA from the University of North Carolina-Wilmington and her B.A. in Journalism and Political Science from the University of North Carolina at Chapel Hill.






DR. marcus collins


Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.

Marcus is an inductee into the American Advertising Federation’s Advertising Hall of  Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management.

His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others.  

Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship.






David c. edelman


A sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.”  Most recently, he guided Aetna (now part of CVS Health) through becoming a digitally-oriented, customer-centric enterprise. David has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.”

His writing and work has attracted over 1.1 million followers to his LinkedIn blog, and he has delivered dozens of keynote presentations at conferences around the world.

Currently, David is a Senior Lecturer in Marketing at HBS. He also advises CEO’s in Health and Marketing Services, focusing on where AI and personalization unlock transformational opportunities. Through his relationship with Halifax Partners, he is a Board member of Stratatech, a vocational school chain, building on his strong interest in education.  

Before Aetna, David built practices for The Boston Consulting Group, Digitas, and then for McKinsey & Company, focusing on global digital transformation.

On the non-profit side, David is a member of the Board of Trustees, and Strategy Committee of The Walnut H
ill School for the Arts, and the Board of the American Marketing Association.

The Harvard Business Review featured his cover story on Branding in the Digital Age, and a follow-up article Competing on Customer Journeys. These have become core reading at business schools and in many marketing departments. He has spoken at top digital, marketing, and health conferences world-wide, and is helping to shape the future of marketing on the “Growth Master” council of the Association of National Advertisers.  

David has an AB in Economics, and an MBA, from Harvard University
.





amy summy


Amy Summy is the EVP and CMO of Labcorp, where she leads the company’s global marketing, digital, customer insights, and communications efforts. She is also responsible for Labcorp’s consumer strategy and business.

Previously, Ms. Summy was a partner at EY, where she led the marketing and insights practice in the Americas. She also served as SVP and CMO at TE Connectivity, and held multiple executive roles at Sapient, including leading the financial services, New York, and West Coast businesses. Additionally, Ms. Summy co-founded the nonprofit No More Kids with Cancer and is a member of The Children’s Hospital of Philadelphia Corporate Council.

Ms. Summy holds an M.B.A. from the New York University Stern School of Business and received her bachelor’s from Kent State University.






SHELLEY WILLINGHAM


Shelley Willingham stands out as a seasoned entrepreneur, founder, and accomplished C-suite executive renowned for her multifaceted business expertise and often likened to a “Swiss Army knife” in the business world. With substantial experience across start-ups and large-scale, enterprise corporations, she’s forged an impressive track record of driving revenue growth, devising innovative business strategies, and fostering inclusive marketing practices and corporate cultures.  

She is the Chief Revenue Officer for The Diversity Movement, a Workplace Options company. In this role, she leads the client acquisition strategy and execution while supporting each TDM business unit's development. She focuses on enhancing customer value, building competitive differentiation, and driving revenue and profit growth.

Shelley speaks at various business events and leadership conferences, coaches and consults aspiring entrepreneurs and business owners, and is a frequent on-air contributor to CNBC.

She earned her BA from the University of North Carolina at Chapel Hill, and MS from Northeastern University.






The implications of today’s hyperconnected world create new expectations for consumers which ultimately, demand new expectations of marketers.

It’s through conversations and debate that we establish meaning and new expectations, so I’m looking forward to the discourse and negotiations.


– DR. MARCUS COLLINS