SCROLL TO FRIDAY AGENDA
EXPLORING RISK & DISRUPTION
-
How can CMOs gain influence and assert their strategic voice at the executive table?
- What strategies can be employed to demonstrate the value of marketing beyond traditional metrics?
- How can marketing leaders drive organizational strategy and innovation?
Dan Moriarty, Chief Marketing Officer, Chicago Fire FC
Jessica Murphy, SVP, Integrated Campaign Planning, Global Marketing, Hasbro
Lynn Teo, Chief Marketing Officer, Northwestern Mutual
Industry trailblazers will share their insights and experiences on navigating the journey of elevating marketing's influence within the C-suite and organization.
Jessica Murphy, SVP, Integrated Campaign Planning, Global Marketing, Hasbro
Lynn Teo, Chief Marketing Officer, Northwestern Mutual
Industry trailblazers will share their insights and experiences on navigating the journey of elevating marketing's influence within the C-suite and organization.
Our esteemed panelists will engage in a dynamic conversation tackling key questions such as:
Discover actionable insights and proven strategies for empowering marketing to lead organizational transformation and drive business success.
Delve deeper into the insights shared during the preceding panel, examining how they relate to your own projects and aspirations.
Through a series of thought-provoking questions, you will uncover key lessons, identify the challenges preventing you from embracing these ideas, and collaborate with peers to devise actionable solutions.
Ray Day, Vice Chair, Stagwell
Explore captivating stories of breaking the mold and reshaping the marketing landscape through bold and unconventional strategies.
Explore captivating stories of breaking the mold and reshaping the marketing landscape through bold and unconventional strategies.
Justin Norman, Global Head of Music Marketing, Spotify
Attica Alexis Jaques, Former Head of Brand Marketing, Google
Delve into the world of marketing mavericks who dared to defy conventions and take audacious risks to drive innovation and growth.
Our esteemed panelists – composed of visionary leaders who have fearlessly pursued new customer segments, disrupted traditional channels, harnessed the power of community in innovative ways, and embraced cutting-edge technologies – will share their inspiring journeys and invaluable insights.
The panelists will discuss how they evaluated and navigated the risks involved, the critical factors such as data and budget considerations that fueled their decisions, and the transformative impact these bold marketing initiatives had on their organizations.
Delve deeper into the insights shared during the preceding panel, examining how they relate to your own projects and aspirations.
Through a series of thought-provoking questions, you will uncover key lessons, identify the challenges preventing you from embracing these ideas, and collaborate with peers to devise actionable solutions.
This interactive session is where you will leverage the themes and insights gleaned from the previous sessions to strategically assess and identify risks worth taking within your own scope of work.
Through collaborative exercises and guided discussions, attendees will translate the lessons learned into actionable strategies aimed at fueling innovation and fostering growth within your organization.
Take some time to refresh and recharge before the evening's festivities. Network with fellow attendees or simply unwind and prepare for the evening ahead.
Join us for an unforgettable private cruise along the Chicago River. Enjoy a delicious dinner, captivating live music, and breathtaking views of the city's iconic skyline.
This private event provides the perfect opportunity to continue engaging in conversations with fellow attendees, relax in a scenic setting and forge lasting connections.
Details are subject to change by AMA.