STRATEGIES & SOLUTIONS
Step into the minds of non-marketing C-suite leaders. Hear nuanced perspectives about what executives outside of marketing truly need from the CMO to drive organizational success, and how to amplify the CMO’s influence and impact.
From financial considerations to technology integration, diversity and inclusion initiatives, and strategic decision-making, this panel will explore the multifaceted expectations and opportunities for collaboration between marketing and other functions within the organization.
Delve deeper into the insights shared during the preceding panel, examining how they relate to your own projects and aspirations.
Through a series of thought-provoking questions, you will uncover key lessons, identify the challenges preventing you from embracing these ideas, and collaborate with peers to devise actionable solutions.
Explore captivating stories of breaking the mold and reshaping the marketing landscape through bold and unconventional strategies.
This session will spotlight an individual or organization in an engaging interview-style setting, followed by an interactive Q&A segment.
This interactive session is where you will leverage the themes and insights gleaned from the previous sessions to strategically assess and identify risks worth taking within your own scope of work.
Through collaborative exercises and guided discussions, attendees will translate the lessons learned into actionable strategies aimed at fueling innovation and fostering growth within your organization.
Priya Krishnan, Chief Digital and Transformation Officer, Bright Horizons
Embark on a journey of exploration into the future of marketing with our panel of visionary thought leaders and disruptors who are shaping the landscape of tomorrow. In this dynamic discussion, we'll delve into strategies for building capabilities to thrive in a rapidly evolving world.
Our panelists will share their insights and experiences on how to future-proof yourself, your role, and your capabilities in an ever-changing environment. From leveraging data-driven insights to embracing emerging technologies and fostering a culture of experimentation and innovation, we'll uncover what's next for the marketing industry and how you can position yourself for success.
Delve deeper into the insights shared during the preceding panel, examining how they relate to your own projects and aspirations. Through a series of thought-provoking questions, you will uncover key lessons, identify the challenges preventing you from embracing these ideas, and collaborate with peers to devise actionable solutions.
Details are subject to change by AMA.